Experience:
B2B · Automotive · Healthcare · Finance · Telco
Design Lens:
Systems thinking · Usability · AI Workflows
Working With:
Startups · Institutions · Product Teams
Info.
Eduardo López is a UX/UI product designer with a background in Systems and Software Engineering. He began his career in Colombia, spending two years as a UX researcher and consultant in software, and working in a media agency focused on Google Ads and Instagram.
Since relocating to Germany in 2019, he has worked as a Lead UX/UI Designer, leading design processes and teams across B2B sectors such as automotive, healthcare, finance, and telecommunications.
With over eight years of experience, including six in Germany, Eduardo has contributed to products end-to-end, focusing on accessibility, usability, and solutions aligned with user and business needs.
Completed a specialized Product UX/UI Designer certification at WBS Coding school (Berlin), deepening his expertise in product strategy and end-to-end design thinking.
His passion lies in reducing the noise between our digital and physical lives, helping people interact with technology in a more familiar and intuitive way.
Beyond his professional work, he is a skater at heart and a self-taught musician—influences that bring curiosity and inspiration into his everyday practice.
Work Experience.
2024 - 2025
Lead UX-UI Designer
bloofactory GmbH & Co.KG
Led end-to-end design for AI-powered enterprise B2B products, from discovery through accessibility reviews, ensuring usability and WCAG 2.1 AA compliance across shipped features.
2019 - 2024
Lead UX-UI Designer
bloola GmbH & Co.KG
Led UX strategy and design delivery for enterprise B2B products in automotive and telecom. Built design systems and rolled out a company-wide UX process.
2018 - 2019
UX Bidding Platform Specialist
GroupM
Designed UI for campaign setup and bidding workflows, standardizing Google Ads and Facebook Ads patterns to give the performance team a more consistent process.
2017 - 2018
UX Researcher & Consultant
Swat-IT
Led research for an iBeacon-based mobile feasibility study, evaluating viability and recommending an alternative direction that saved the client unnecessary investment.
2016 - 2017
Thesis Researcher
Universidad del Quindío
Ran a full UX and development cycle for an indoor navigation iOS prototype using iBeacon technology, developed in Swift 4, tested and validated its usability and adoption potential.
These projects were delivered during my time at bloola GmbH (Germany). The logos shown represent client collaborations do not indicate direct employment with the listed brands. All trademarks and logos are the property of their respective owners.
Curriculum Vitae.
English
German
